Privacy Policy

Last updated: September 3, 2025

MIND UP JAPAN operates this store and website (including all related information, content, features, tools, products, and services) to provide customers with a curated shopping experience ("Service"). MIND UP JAPAN is powered by Shopify, which enables us to provide the Service. This privacy policy explains how we collect, use, and disclose your personal information when you visit, use, purchase, or engage in other transactions with the Service, or otherwise contact us. In the event of any conflict between our terms of service and this privacy policy, this privacy policy shall take precedence regarding the collection, processing, and disclosure of personal information.

Please read this privacy policy carefully. By using and accessing this service, you acknowledge that you have read this privacy policy and understand the collection, use, and disclosure of your information as described in this privacy policy.

Personal Information We Collect or Process

When using the term "personal information," it refers to information that can identify or reasonably associate with you or another individual. Personal information does not include information that has been collected anonymously or information that has been anonymized in such a way that it cannot be identified. We may collect or process the following categories of personal information (including inferences drawn from this personal information) depending on how you use the services, your location, and the extent permitted or required by applicable laws.

• Contact Information This includes your name, address, billing address, shipping address, phone number, and email address.
• Financial InformationIncludes credit card, debit card, financial account number, payment information, financial account information, transaction details, payment method, payment confirmation, and other details related to payment.
• Account Information This includes your username, password, security questions, and various preferences and settings.
• Transaction InformationThe products you have viewed, added to your cart, added to your wish list, purchased, returned, exchanged, canceled, and your past transaction history are included.
• Content of communications with usFor example, it includes information contained in communications with us, such as when contacting customer support.
• Device InformationIt includes information about your device, browser, network connection, IP address, and other unique identifiers.
• Information about intended useIncludes information related to interactions with the service (such as how and when to access the service, and how to navigate).

Personal intelligence source

We may collect personal information from the following sources:

• Directly from youWhen you created an account, visited or used the service, contacted us, or provided your personal information in other ways.
• Automatically through the serviceWhen you use our products or services or visit our website, this includes information collected from your device, as well as through cookies and similar technologies.
• From our service providersIt includes cases where we are commissioned to utilize specific technologies or where we collect or process your personal information on your behalf.
• From our partners and other third parties

How we use your personal information

We may use personal information for the following purposes depending on the method of interaction with customers and the services used.

• Providing, customizing, and improving our ServicesWe use personal information to provide services to customers. This includes fulfilling contracts with customers, processing payments, responding to orders, remembering customer preferences and products of interest, sending notifications related to accounts, processing purchases, returns, exchanges, and other transactions, creating, maintaining, and managing accounts, arranging deliveries, facilitating smooth returns and exchanges, enabling the posting of reviews, and recommending products related to purchase history, among other things, to provide a personalized shopping experience for customers. This may include using customers' personal information to better customize and improve services.
• Marketing and AdvertisingWe will use your personal information for marketing and promotional purposes. This includes sending marketing, advertising, and promotional communications via email, text messages, or postal mail, as well as displaying online advertisements based on your past purchases, items added to your cart, and other service usage history within our services and on other websites.
• Security and Fraud PreventionWe use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, and respond to the possibility of fraud, abuse, illegal, dangerous, or malicious activities, protect public safety, and ensure the security of our services. When you register an account using our services, you are responsible for securely managing your account credentials. We strongly recommend that you do not share your username, password, or other access information with others.
• Communication with customersWe use personal information to provide customer support to our customers, respond quickly, deliver effective services, and maintain business relationships with our customers.
• Legal reasonsWe use your personal information to comply with applicable laws and respond to legitimate legal processes, including requests from law enforcement and government agencies. We also use it to participate in and investigate civil disclosure proceedings, potential or actual litigation, and other legal disputes, as well as to investigate and enforce potential violations of our terms of service and policies.

How we disclose your personal information

In certain situations, we may disclose your personal information to third parties for legitimate purposes in accordance with this privacy policy. Such situations may include the following.

• Shopify and vendors and other third parties (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment and shipping) that provide services on our behalf.
• We provide marketing services and share information with business and marketing partners to deliver advertisements to customers. For example, we support personalized advertising in collaboration with third-party services based on your various online activities with sellers and websites using Shopify. Our business and marketing partners use your information in accordance with their respective privacy policies. Depending on your region, you may have the right to instruct us not to share your information for targeted advertising or marketing based on your online activities with different sellers and websites. You can exercise your right to opt out of these uses.Here
• If the customer instructs, requests, or consents to disclose specific information to a third party (e.g., when shipping products or using social media widgets and login integrations), we will disclose that information.
• We may share it with our affiliates or other companies within our corporate group.
• In connection with business transactions such as mergers and bankruptcies, we may disclose personal information to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service and policies, and to protect and defend the rights of the service, our company, and the rights of users and others.

Relationship with Shopify

The service is hosted by Shopify, and we collect and process personal information regarding your access to and use of the service for the purpose of providing and improving services to you. The information you submit to the service may be transmitted and shared with third parties located in countries other than your country of residence for the purpose of providing and improving services to you by Shopify. Additionally, we use certain enhanced features of Shopify that incorporate data and information obtained when you interact with this store, other sellers, and Shopify to protect, expand, and improve our business. To provide these enhanced features, Shopify may use the personal information collected regarding your interactions with this store, other sellers, and Shopify. In such cases, Shopify is responsible for the processing of your personal information and will respond to requests regarding the exercise of your rights concerning the use of personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, please see below.Shopify Consumer Privacy PolicyDepending on your place of residence, you may have certain rights regarding your personal information that can be exercised here.Shopify Privacy Portal Link.

External Websites and Links

The services may include links to websites and other online platforms operated by external services. If you follow links to sites that are not affiliated with or managed by us, please review the privacy and security policies and other terms of use of those sites. We do not guarantee the privacy or security of such sites, nor the accuracy, completeness, or reliability of the information found on these sites, and we accept no responsibility for any of these matters. Information you provide in public or semi-public places, such as social networking platforms of external services, may be viewed by other users of the service and users of the relevant external service platform without restriction by us or the external service. The mere presence of such links does not imply any endorsement or recommendation of the content or owners/operators of those platforms, unless explicitly stated on the service.

Children's Data

This service is not intended for children, and we do not intentionally collect personal information from children under the age of majority in your jurisdiction. If your child has provided personal information to us and you are their parent or guardian, you may contact us through the information below to request the deletion of that information. As of the effective date of this privacy policy, we have no actual knowledge of having "shared" or "sold" (as defined under applicable law) personal information of individuals under the age of 16.

How we keep your information safe and for how long

No security measures are perfect or unbreakable, and we cannot guarantee "perfect security," so please be aware of this in advance. Additionally, the information you send to us may not be secure during transmission. We recommend that you refrain from using insecure communication methods when conveying highly confidential or sensitive information to us.

The retention period of your personal information varies based on various factors, including the maintenance of your account, the provision of services, compliance with legal obligations, resolution of disputes, and enforcement of other applicable contracts and policies.

Your Rights and Choices

Depending on your place of residence, you may have some or all of the rights regarding your personal information as described below. However, these rights are not absolute and may only apply in specific circumstances, and we may refuse your request if permitted by law.

• Right of access/right to knowYou may have the right to request access to your personal information held by us.
• Right of erasureYou may have the right to request the deletion of your personal information that we hold.
• Right of correctionYou may have the right to request the deletion of your personal information that we hold.
• Right to data portabilityYou may have the right to receive a copy of your personal information held by us and, under certain circumstances and exceptions, to request its transfer to external services.
• Right to opt out of the sale and sharing of your personal information for targeted advertisingDepending on your place of residence, you may have the right to opt out of the "sale" or "sharing" of personal information for the purpose of "targeted advertising" as defined by applicable privacy laws, or to opt out of the processing of personal information. You have the right to opt out of these uses.HereYou can exercise this right. If you visit our website with the opt-out setting enabled through Global Privacy Control, please be aware that, depending on your region, it will be automatically treated as an opt-out request for your device and browser. If we are able to associate the signal sent with a specific Shopify account, we will apply the opt-out request to that account as well. For more information about Global Privacy Control, please visit the following site: https://globalprivacycontrol.org/ We do not recognize any other "Do Not Track" signals that may be sent from your web browser or device, other than Global Privacy Control.
• Manage your communication preferencesWe may send promotional emails from our company, but you can unsubscribe at any time using the unsubscribe option provided in the email. Even if you unsubscribe, we may still send you important notifications regarding your account or orders, as well as other non-promotional emails.

These rights can be exercised if indicated on the service or by contacting us through the contact information below. If you would like to learn more about your rights, including how Shopify uses your personal information and the rights related to the data processed by Shopify, please visit the following site: https://privacy.shopify.com/en

We will not treat you unfavorably for exercising these rights. If permitted or required by applicable law, we may need to verify your identity before processing your request. In accordance with applicable law, you may designate an agent to exercise rights on your behalf. Before accepting such requests from an agent, we may require the agent to provide documentation proving their authority from you, and you may also need to verify your identity directly with us. We will respond to your request within the timeframe established by applicable law.

Complaints

If you have any concerns regarding our handling of personal information, please contact us at the information below. Depending on your location, you may have the right to challenge our decisions through the contact information below or to lodge a complaint with the data protection authority in your area. In the European Economic Area (EEA), a list of responsible data protection supervisory authorities is available.HereYou can check it out here.

International Transportation

Please be aware that your personal information may be transferred, stored, and processed outside your country of residence.

When we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will do so based on recognized transfer mechanisms, such as the European Commission's standard contractual clauses or, where applicable, equivalent contracts issued by the relevant UK authorities, unless the country to which the data is being transferred is recognized as having an adequate level of protection.

Changes to this Privacy Policy

We may update this privacy policy from time to time for operational changes or other business, legal, or regulatory reasons. The revised privacy policy will be posted on this website, and the "Last Updated" date will be updated, along with notifications as required by applicable law.

Contact details

If you have any questions about our privacy practices or this privacy policy, or if you would like to exercise your rights, please call us at or contact us via email at miyu@mindup.co.jp, or reach out to us at 2-4-20 Shimoida, Kofu City, JP-19, 400-0064, JP. For the purposes of applicable data protection laws, we are the data controller of your personal information.